About
The Saudi Arabia Vision 2030, crafted and championed by the Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, is propelling the demand for education and training opportunities in the vibrant entertainment arts sector. This sector not only fosters highly skilled and well-compensated jobs across various segments but also plays a pivotal role in shaping our communication and cultural exchange through interactive technology.
As CEA marches into a future where interactive technology becomes the primary mode of communication and cultural exchange, it is imperative for Saudi Arabia, particularly through Al-Baha University, to establish itself as a preeminent centre for knowledge and progress, pioneering research, and dynamic development in this sector.
Partnership with CEA
The vision of the partnership between Al-Baha University and CEA “Commits to providing an excellent educational platform to diverse groups of students, ensuring partnership and engagement with the relevant industry, developing a capacity for innovation and change and ensuring student success through job placement in their fields of their study.”
Keeping with the above vision, CEA proposes to bring the following strengths to the partnership with Al-Baha University:
- Centre for Entertainment Arts program delivery under Al-Baha University;
- Program and curriculum development and on-going upgrading with industry feedback;
- Access to turnkey IT solutions, classrooms/lab build out and the latest industry equipment;
- Industry-trained faculty and staff to teach and deliver programs;
- Key industry partnerships for institutional branding and student job placement;
- Strategic partnerships with industry to create an academia-industry ecosystem on campus;
- Connections to other informal learning opportunities in Saudi Arabia and the region to encourage advanced placement in courses, pathways from high schools, and lifelong learning for graduates;
- Project management in partnership with Al-Baha University.
The University Internal and external beneficiaries:
- The Internal beneficiaries
- Students
- Faculty &Staff
- Colleges
- The Institute of Studies and Consulting Services
- The External beneficiaries
- Local Society
- Government Agencies
- The industry
In alignment with Vision 2030 this partnership is unequivocally delineates three primary areas of focus for future economic growth and advancement.
- Game Development: The overall objective is to position Saudi Arabia as the global hub for this sector by 2030, which will contribute to achieving Vision 2030 objectives to diversify the economy and create new jobs in several sectors.
- Film Production: Recently, Saudi Arabia re-opened its cinemas for business as part of its Vision 2030. While the film industry is currently booming, and Saudi Arabia plans to open additional cinemas, there is a gap in the market.
- Esport: The Saudi national gaming and Esports strategy is a comprehensive investment to develop the entire gaming and esports value chain. Esport would make KSA the pinnacle of esports and host legendary tournaments that unlock the true potential of esports as well as take a bigger role in the international esports federations to ensure KSA seat at the table.
The project objectives of the partnership between Al-Baha University and the Centre for Entertainment Arts (CEA):
- Curriculum Development: Design and implement innovative programs in Film Production, VFX, Animation, Game Development, VR, AR, and AI for Film, aligned with industry standards and global best practices.
- Faculty and Staff Recruitment: Leverage CEA’s industry connections to recruit highly qualified faculty and staff, enhancing the educational quality and expertise available at Al-Baha University.
- Student Employment Opportunities: Establish pathways for student internships and job placements through CEA’s partnerships with leading entertainment companies, ensuring graduates are job-ready and competitive in the global market.
- Global Networking: Create a global network that allows students and faculty access to international resources, collaborations, and industry insights, positioning Al-Baha University as a leader in entertainment arts education.
- Technological Advancements: Implement turnkey IT solutions to deliver cutting-edge educational programs, ensuring students have access to the latest tools and technologies used in the entertainment industry.
- Industry Partnerships: Foster relationships with local and international companies to ensure that programs are relevant to current industry needs, facilitating knowledge exchange and collaborative projects.
- Reputation Enhancement: Increase Al-Baha University’s visibility and prestige by associating with a recognized institution like CEA, attracting students and faculty from diverse backgrounds.
- Community Engagement: Host workshops, seminars, and events that engage the local community and industry, promoting awareness and interest in entertainment arts fields.
- Research and Innovation: Encourage collaborative research initiatives that address contemporary challenges in entertainment arts, contributing to the body of knowledge and fostering innovation.
- Sustainability and Growth: Develop sustainable programs that adapt to the evolving landscape of the entertainment industry, ensuring long-term relevance and impact.